INFORMATION CHAMPION | COV

GRAPHIC DESIGNER

FALL 2018

ADOBE PHOTOSHOP

ADOBE ILLUSTRATOR

INTRODUCTION

This is a school team project for IAT235 Information Design. The task is to help citizens understand their ecological footprint by creating designs that clearly and effectively communicate the idea of an ecological footprint.

APPROACH

We gathered and categorized some compelling data that highlighted the increasing need for clean water and food.

Then, one of the team members helped to frame the content with some concise text.

INFOGRAPHIC POSTER

CHALLENGES

How to communicate a massive amount of data via a clean visual presentation?

How to increase the chances of virality and ensure the visibility of my infographics?

How can I make sure the viewer will understand the message?

EXPANDING

To raise awareness and drive traffic to our materials, we used a variety of methods.

  • Web: Create an online (interactive) version of the infographic.

  • Offline brochure: Wallet size.

So later I thought about separate different catalogues and make one for each of them, as well as making its shape matches the catalogues to make it easy to tell what this brochure is about.

First, it was like this, one simple brochure that giveaway to people. But then my teammate addressed that single pattern might bore the audiences. Also, each page contains too much info.

REFLECTION

 

LESS is MORE. The purpose of visualization is to lighten the load of information. 

Use shapes and images wisely to tell a message.

Colours must be well capable of blending with one another, the font, images or icons must be carefully handpicked.

In all, make sure everything is capable of delivering the message I want to send.